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Who needs green design?
Our customers are individuals or families who have concerns about the environment. Perhaps their concerns are above average. This customer is well-informed and possibly even active in environmental issues. Perhaps a member of the Sierra Club? Or the Midwest Renewable Energy Association? Maybe they were referred because of allergies or medical conditions affecting them in their current living environment. Pollutants mitigated by products and finishes in their living environment are motivating change. "Green" practices parallel many of the prescriptions for better living.
In Wisconsin, 68% of us live in homes we own. Finding paints, stains and building materials with low levels of biocides, fungicides, pesticides and VOC's can greatly improve air quality and long-term health in a closed environment such as a cozy Wisconsin winter home. VOC's cause health problems such as dizziness, nausea, irritation of the eyes, respiratory tract, lungs, heart, eyes or even kidney damage and cancer. (California Air Resources Board finds over 2/3's of the 176 million pounds of VOC's emissions come from paints and coatings.) Toxic biocides can be detected in the air up to 5 years after the paint is applied and if not disposed of properly can seep into groundwater. |


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